Marketing is always about understanding and shaping behavior. To achieve this goal, you need to communicate effectively with your audience. Content is the means needed to deliver these messages. It has the power to persuade, entertain, excite, and inform people. Content marketing possibilities continue to expand as we gain the ability to attract Google traffic through images, videos, and even podcasts. But how do you know that your content is working? This is where logic can fall. The CMOS survey 2020 by the American Marketing Association and Deloitte discovered the following: Only 35% of senior marketers can quantitatively demonstrate the impact of marketing.
An additional 44% say they have a ghost mannequin effect qualitative sense of whether marketing is being carried out, but this cannot be quantitatively proven. The remaining 21% have not yet demonstrated the direct impact of marketing activities. According to a BrightEdge survey, only 20% of consumers use B2C content. Brands instinctively know that it must be worth investing in content marketing. However, there is a clear disconnect between this qualitative sense that the content "works" and the quantitative evidence that the content is currently working. advertisement Continue reading below Without that insight, it's impossible to unlock the full potential of content marketing. By paying attention to your data and focusing on what really drives your customers, attribution helps you uncover the true value of your content towards meaningful business metrics. Value of SEO and later content Consumers can get information about the world at their fingertips and usually go to search engines when they feel itchy.
Simply put, without content, there is no SEO. After all, there is nothing to optimize for search engines. Search engine results pages (SERPs) are more dynamic than ever and contain a variety of multimedia assets. However, many factors have made it much easier to quantify the value of past content. The user enters a standardized key phrase. For example, "Thai holidays" or "buy sneakers online". The search was performed primarily on the desktop, reducing the possibility of hyperlocal results. The content was mostly text-based. The click-through rate has been the subject of much debate, but it has been relatively stable. Paid ads and organic lists occupied the predictable space of SERPs. advertisement Continue reading below These static and reliable patterns