Summary So, which circle form should a product choose? It depends category email list on how your current (or target) user base is structured in terms of "common characteristics": If most of them are novices, then dig out an opinion leader to form a content circle; If most of them are advanced, they can gather together to form a community circle; If they are senior, they have the category email list potential to have a social circle. On the other hand, a circle can only provide one kind of information value,
But users at different stages have different needs, and even category email list users with higher awareness need to meet the basic needs; therefore, circles at different stages can coexist in a product. Taking the circle of product managers as an example, the content circle exists on the "Everyone is a product manager" website, the community circle exists in "immediately", and the category email list social circle exists in
WeChat group chats: a product manager will use different products category email list in different scenarios to satisfy individuals demand, and even without doing so, users will spontaneously find ways to develop multi-stage circles. Taking the forum as an example, it is a community circle, but the essence of it tends to be a content circle, while the version chat tends to a social circle. 4. How to create a circle Recently, more and more products are being tried around the category email list concept of "circle".