At this time, they have to calculate an account: Can they find any way to make the "input-output ratio" of advertising very clear? It is the money invested, whether the return is cost-effective or not can be predicted. I can clearly give the answer: no. And when you think about it, you're probably going to end up spending a lot of money. why? Note: Any marketing budget is an investment based on an expected return, and investment is risky.
For example, you may have bought "advertising spaces" on e-commerce websites and portals at the beginning, and you may have bought "keywords" on Baidu. The effect of importing traffic in the initial stage is particularly good, and the asking price is not expensive. However, this account will be calculated by everyone. Gradually, the special database asking price of "advertising space" and "keywords" will also rise, so expensive that you can't afford it. Traffic is getting more and more expensive, and you can't bypass some key channels, just like being hijacked or kidnapped.
At this time, those fake KOLs and fake traffic will have an opportunity, especially when you are weak, it is like giving you a life-saving straw. Because of the pressure of KPIs, the marketing departments of many brand companies will also face this next choice in desperation, and they will endure traffic fraud and cheating. You have lost traffic sovereignty, which is definitely not a long-term solution. 2. The precipitation of traffic depends on products and operations You can get users by cheating, cheating, abducting, and cheating, and you can even directly spend money to buy users (there are listed companies that directly subsidize users to watch APP content in cash).