Pain point, integrates services and channels to become the best backer Photo Credit Yi Rui Wisdom wide-ranging planning wide-ranging planning Produced by "Business Team", the media group of Key Review Network, and sponsored by various phone database brand units. Business and marketing related cooperation, welcome to contact us. Subscribe to authors Favorite this article The amount of a cup of coffee per month, support the birth of good ideas, and enjoy a better reading experience. support now What we want you to know is According to the market survey data of Taiwan's e-ticket
Market has developed rapidly in recent years and the competition has been fierce. As an industry pioneer, how does transform users' pain points into its own competitive advantages and win the support of many users? ? In recent years, with the impact of the new crown epidemic, the types of work have become more flexible and diversified. Under the social consensus of reducing social contact, the industrial pattern and life style of daily consumption have also changed silently, and the booming development has brought new Digital technology for consumer experience and a series of waves of virtual and real integration since the rise of "e-tickets". The era of e-tickets is coming
One machine in hand, endless convenience Yi Rui wisdom_01 This survey is provided by in partnership with Market research consultancy conducted a market survey in April this year. It distributed online questionnaires to people between the ages of 20 and 50 who had used e-tickets. A total of 800 valid samples were collected. According to the survey results, 84.1% of all respondents have used both electronic and paper coupons, but the most commonly used coupons in the past year are electronic coupons, accounting for 62.6%; this year The "2021 Mobile Payment Consumer Survey" released by the Information Policy Council in January also showed the same trend.