to interview experts yourself. People like to be recognized for their expertise, and every expert has their remarkable content that people want to link to and share takes time. Put on your journalist hat and dive into a topic to create a long web page. Consider topics that have burning questions in your industry, or hot topics as well. 22. Create a white paper A white paper is a great way to demonstrate your expertise. Use them to show that you are aware of the challenges your customers are facing and can offer solutions. Example: You may be selling a revolutionary new cleaning system. In a white paper you could show how much more cost effective and environmentally company employee list friendly it is than other systems. You can use this content asset to collect emails in exchange for downloading. Besides collecting email addresses for drip email campaigns, white papers can be ranked on their own merit. A helpful white paper also collects links. 23. Create a Chart Charts are big wins in the world of links. People love easy-to-digest visuals, and if you do it right, those can spread like wildfire. An example is an infographic that shows trends in an industry, such as the types of jobs available, their salaries, employment rates, etc. To make a link easier, make it easier for people to share by offering an attribution link and add your logo or company name to the image. Be sure to take the same care in creating visuals as you would with textual content. This means that everything is checked and of quality.