Apr 07, 2022
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Unconsciously, pets have occupied a very important position in people's daily life, and people's attention to pets has been further improved. Recently, the "Pet Blind Box" incident and the "Golden Retriever Siri Incident" reported on the Internet have aroused telemarketing list widespread heated discussions among netizens, which also reflects the expansion of the pet population. According to the data of the "2020 Pet Industry White Paper", the number of pet dogs and cats in urban areas across the country will reach 100.84 million in 2020, an increase of 1.7% compared with 2019. With the continuous expansion of pet owners, the potential of the pet economy has been further released, and a huge market has been born. 1. "It economy" stands out According to iiMedia Research data center data, in the first half of 2021, a total of 25 financing telemarketing list events occurred in the pet industry, and the financing amount reached 6.056 billion yuan. And there are certain reasons why the "it economy" attracts capital to overweight frequently. On the one hand, the continuous expansion of the group living alone has stimulated the expansion of the pet population. Whether it is an "empty nester" whose children are not around or young people who choose to live alone, they will feel more or less lonely, and keeping pets can alleviate this loneliness to a certain extent, giving them company and spiritual comfort . According telemarketing list to the "2021 Pet Food Industry Consumption Insight Report", the number of adults living alone in my country will be close to 100 million in 2021, and the number of pet owners will reach 62.94 million. On the other hand, people's concept of raising pets has changed. According to the iiMedia Research report, in the first half of 2021, 37.1% of pet owners in my country regard pets as their friends, 23.5% of pet owners regard pets as their children.