Jun 18, 2022
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Intrigue readers with your intro Your title has to attract readers, and your intro has to keep them interested enough to stick around. Job Function Email List It should make them want to read more. In other words, your title is the bait, and your introduction is the hook. Job Function Email List Your title is the bait, and your introduction is the hook, says shane_barker. content marketing Click To TweetFor blog posts, the first three to four sentences are the intro. It should be straight to the point and should clearly explain how readers can benefit from the post. If not, why should they keep reading? In the Job Function Email List case of a landing page, the subhead acts as the intro and is equally important for attracting and converting your audience. The subtitle should highlight the Job Function Email List main benefit, preferably with bullet points so that the information is easier to scan and process. Example: You can find excellent examples of effective introductions on the Consulting page of the Content Marketing Institute. Job Function Email List As you can see in the image below, the first two sentences talk about CMI's mission and its focus on consulting services. The statement leads to the third sentence, which highlights the Job Function Email List "biggest benefit" of the service. CMI Consulting HANDPICKED RELATED CONTENT: Editor's Rant.